This is what the author of Bleach said in an interview regarding Orihime Inoue, the second most impopular character in the Bleach fandom, and added that if people don't like his story and how things are developing around the character, then they can choose to not read it.
This is the link to original interview by 2ch, although it is in Japanese and translation is always difficult.
http://toki.2ch.net/test/read.cgi/moeplus/1281968273/
What do you think? I really have nothing against Inoue-san, it's just that they pumped her too much in the anime, pairing her with Ichigo, in a sort of 'princess and the prince' way.